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Black Hat SEO Practices to Avoid in 2025 When it comes to SEO, there are two distinct paths: white hat and black hat. While white hat SEO follows Google’s rules and provides long-term value, black hat SEO uses unethical tactics to manipulate search rankings—often resulting in penalties, lost traffic, or even de-indexing. If you’re serious […]

How Google Algorithm Updates Impact Your Website’s SEO Rankings in 2025 What Are Google Algorithm Updates? Google algorithm updates are changes made to the search engine’s ranking system to improve the accuracy, relevance, and quality of search results. These updates determine how content is ranked when users search for specific keywords or topics. Think of